Dr SUNITA KUMAR
BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR
BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India | Indian Journal of Marketing / 49 / 7 / - | 0973-8703 | 01-Jul-2019 |
| 2 | A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type | Academic Journal of Interdisciplinary Studies / 11 / 6 / 313 - 323 | 2281-3993 | 05-Nov-2022 |
| 3 | The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising | Media Literacy and Academic Research / 5 / 2 / - | 2585-9188 | 20-Dec-2022 |
| 4 | Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews | International Journal of Management and Sustainability / 12 / 1 / - | 2306-0662 | 01-Feb-2023 |
| 5 | Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers | Prabandhan : Indian Journal of Management / 16 / 9 / 43 - 60 | 0975-2854 | 14-Sep-2023 |
| 6 | From the local to the global: the journey of Suguna Foods | Emerald Insight / 13 / 4 / 1 - 23 | 2045-0621 | 24-Nov-2023 |
| 7 | The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention | International Journal of Business and Emerging Markets / 16 / 1 / 89 - 106 | 1753-6227, 1753-6219 | 30-Nov-2023 |
| 8 | Explainable Artificial Intelligence for Strategic Decision-Making in Management Information Systems: A Critical Review of Transparency, Trust, and Governance Frameworks | Journal of Intelligent Decision Making and Information Science / / / - | 3079-0875 | 06-Aug-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations | SUNITA KUMAR,ANUBHA SRIVASTAVA, DANIEL GNANARAJ S, NABANITA GHOSH,VINCENT S. FRANKLIN WESTERN GOVERNORS UNIVERSITY | 13: 9781668443583 | / |
| 2 | Confluence of Artificial Intelligence and Robotic Process Automation | SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,SHIV ONKAR DEEPAK KUMAR, SIDDHARTHA BHATTACHARYYA | 978-981-19-8296-5 | / |
| 3 | Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain | SUNITA KUMAR,SRIDHARAN A,ADEL ALOUI, THARWA NAJAR, YOUSRA NAJAR | 9781668474556 | / |
| 4 | Using Influencer Marketing as a Digital Business Strategy | SUNITA KUMAR,ELNIVAN SOUZA, SANDRINA TEIXEIRA,, SARA TEIXEIRA, ZAILA OLIVEIRA | 9798369305515| | / |
| 5 | Globalized Consumer Insights in the Digital Era | SUNITA KUMAR,PRAVEEN BABU P, ROY MATHEW,CEVAT SOYLEMEZ, FATIH SAHIN | 9798369338117 | / |
| 6 | Revolutionizing the Service Industry With OpenAI Models | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC | 9798369312391 | / |
| 7 | Global Trends in Governance and Policy Paradigms | SUNITA KUMAR,EMIL ALI, MAHANI HAMDAN, MUHAMMAD ANSHARI, NORAINIE AHMAD, SRIDHARAN A | 9798369317426 | / |
| 8 | Revolutionizing the Service Industry With OpenAI Models | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC, RINI MARY WILLIAM | 9798369312391 | / |
| 9 | Artificial Intelligence in Forecasting Tools and Techniques | SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR, SRIDHARAN A | 978-104005150-4, 978-103250615-9 | / |
| 10 | Global Perspectives on Social Media Influencers and Strategic Business Communication | SUNITA KUMAR | 979-836930913-1, 979-836930912-4 | / |
| 11 | Emerging Perspectives on Financial Well-Being | SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER | 979-836931751-8, 979-836931750-1 | / |
| 12 | Future of Customer Engagement Through Marketing Intelligence | LAKSHMY PRIYA K,RASHMI RAI, SHIKHA BHAGAT, SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY | 9798369323670 | / |
| 13 | Impact of Climate Change on Social and Mental Well-Being | SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,ANURADHA SATHIYASEELAN, DEBABRATA SAMANTA, DEEPAK KUMAR, MUSKAN GARG | 978-044323788-1, 978-044323789-8 | / |
| 14 | Emerging Perspectives on Financial Well-Being | SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER | 979-836931751-8, 979-836931750-1 | / |
| 15 | Emerging Role of Blockchain in Generative AI for Healthcare Management | SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,PRONAYA BHATTACHARYA, HAIPENG LIU, PUSHAN KUMAR DU | 978-3-031-75770-9 | / |
| 16 | AI and Machine Learning Applications in Supply Chains and Marketing | PRAVEEN BABU P,KALYANI V, ROY MATHEW, SUNITA KUMAR,REASON MASENGU | 9798369367605 | / |
| 17 | Cross-Cultural Perspectives on Luxury Marketing | SUNITA KUMAR,JIMMY THANKACHAN, SREERAMAN NANDHI | / | |
| 18 | Building Power, Safety, and Trust in Virtual Communities | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,DINA DARWISH, SRIDHARAN A | 9798369338681 | / |
| 19 | Communications in Computer and Information Science | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,ANISH GUPTA, MICHAEL HINCHEY, ZEEV ZALEVSKY | 1865-0937 | / |
| 20 | Encyclopedia of New Populism and Responses in the 21st Century | SUNITA KUMAR,POORNIMA NAIR | 978-981997802-1, 978-981997801-4 | / |
| 21 | Global Perspectives on Social Media Influencers and Strategic Business Communication | SUNITA KUMAR,POORNIMA NAIR | 979-836930913-1, 979-836930912-4 | / |
| 22 | Enhancing Safety, Security, and Service in Organizations: Communication, Leadership, and Performance | SUNITA KUMAR,JIMMY THANKACHAN,AKUMMEREN SANGLIR, KEITH WALKER | 979-833730484-7, 979-833730482-3 | / |
| 23 | Cross-Cultural Perspectives on Luxury Marketing | SUNITA KUMAR,JIMMY THANKACHAN, SREERAMAN NANDHI,ALTUğ OCAK, ARMAN HADI ABDUL MANAF, MIKE KARYPIDIS, NIKOLAOS SKLAVOUNOS, POORNIMA NAIR, VIJAYA KITTU MANDA | 9798369375358 | / |
| 24 | The Metaverse Dilemma: Challenges and Opportunities for Business and Society | SUNITA KUMAR,C.KRISHNAN, SRIDHARAN A | 978-1-83797-524-2 | / |
| 25 | Rural Futures Innovation, Resilience, and Sustainable Development | SUKANYA R,JOHN BENEDICT D, NABANITA GHOSH, SUNITA KUMAR | 9789815129939 | / |
| 26 | Environmental, Social and Corporate Governance and Climate Risk Management: Pathways for Sustainable Growth | SHIVI KHANNA,JOHN BENEDICT D, NABANITA GHOSH, SUKANYA R, SUNITA KUMAR | 9781003503804 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Global Business opportunities and challenges | CONFERENCES | Children Influence On Family Purchase Decision for High,low and child centric Products | PRESENTER) | PES institute of Technology ,BangaloreBangalore | 22/11/2012 |
| 2 | International conference on Business management and Information Systems | CONFERENCES | A Study On Children Influence On Family Purchase Decision | PRESENTER) | Singapore | 22/11/2012 |
| 3 | National Conference on Emerging Trends in Business | CONFERENCES | Impact Of Print Ads on The Youth | PRESENTER) | Bangalore | 28/01/2013 |
| 4 | National Conference on Emerging Trends in Business | CONFERENCES | The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing | PRESENTER) | Bangalore | 28/01/2013 |
| 5 | Reviving Growth -Stratigies for India | CONFERENCES | A Study on the Customer Preference between Private labels and National Brand | PRESENTER) | Bangalore | 14/12/2012 |
| 6 | Some-Shodan 2012 | CONFERENCES | The Influence of eWOM on high value product purchase Decision | PRESENTER) | Bangalore | 09/03/2012 |
| 7 | Emerging Trend in Business | CONFERENCES | The Impact of Television Advertisement on Children | PRESENTER) | Christ University | 21/02/2012 |
| 8 | Emerging Trend in Business | CONFERENCES | Internal Client | PRESENTER) | Christ University | 07/03/2011 |
| 9 | Emerging Trend in Business | CONFERENCES | A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model | PRESENTER) | Christ University | 12/12/2013 |
| 10 | AIMS International Conferance on Management | CONFERENCES | Effect of Neuromarketing on Advertising | PRESENTER) | IIM Kozhikode | 02/01/2015 |
| 11 | Emerging Trend in Business | CONFERENCES | Negative connotation used to portray women in advertisement across industries | PRESENTER) | Bangalore | 11/12/2014 |
| 12 | MABET 2015- Krishi Sanskriti | CONFERENCES | Influence of Technology on online shopping behaviour and brand loyalty | PRESENTER) | JNU New Delhi | 27/06/2015 |
| 13 | The Art of Case Writing and Case Teaching | CONFERENCES | PARTICIPANT) | IIMB | 08/09/2014 | |
| 14 | NASMEI Conferance- Great Lake Institute of Management | CONFERENCES | A study on cult branding with reference to Royal Enfield | PRESENTER) | Chennai | 26/12/2015 |
| 15 | Emerging Trend in Business | CONFERENCES | A study on customer preference & the scope of online Tailoring | PRESENTER) | Bangalore | 12/02/2016 |
| 16 | Emerging Trend in Business | CONFERENCES | Study on the Impact of Product Placement | PRESENTER) | Bangalore | 12/02/2016 |
| 17 | Innovative Research in Managemnt of MABET 2016 | CONFERENCES | Shock Advertising and its Impact on the younger Generation | PRESENTER) | JUN New Delhi | 03/07/2016 |
| 18 | International conference on Business Analytics and Intelligence 2016(ICBAI-2016) | CONFERENCES | Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India | PRESENTER) | Indian Institue of Sciences(IISC)Bangalore | 19/12/2016 |
| 19 | inclusive Business Growth and Sustainable Development | CONFERENCES | innovation and Brand Building through Co creation | PRESENTER) | Kristu Jyanthi College | 22/02/2017 |
| 20 | cross Functional Diffusion | SYMPOSIUM | PARTICIPANT) | Oxford College of EngineeringBangalore | 24/04/2015 | |
| 21 | Emerging Trend in Business | CONFERENCES | Customer Relationship Engagement and Brand Awareness Through Customer Coo creation | PRESENTER) | 16/02/2017 | |
| 22 | Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences | CONFERENCES | A Study on the impact of print advertisement on the youth population | PRESENTER) | Pune | 25/02/2013 |
| 23 | Outcome based competitive stratergies: Issues and chalenges | CONFERENCES | A study of Broekhuizen and Jager Model to address consumer value perceptions | PRESENTER) | PES Institute of TechnologyBangalore | 22/11/2013 |
| 24 | NASEMI | CONFERENCES | Scope of Online Tailoring in India | PRESENTER) | Great Lake Institute of ManagementChennai | 22/12/2016 |
| 25 | @017 IIM Indore NASMEI summer Marketing Conference | CONFERENCES | Consumer preference towards private label brand with special reference to retail apparel | PRESENTER) | IIM Indore and NASMEIIIM Indore | 27/07/2017 |
| 26 | @017 IIM Indore NASMEI summer Marketing Conferenc | CONFERENCES | Co-creation New Method of Building Brand Loyalty & Innovation | PRESENTER) | IIM Indore | 27/07/2017 |
| 27 | Convergence 2017 12th international conference | CONFERENCES | Consumer perception towards private label brand | PRESENTER) | IFIMIFIM Bangalore | 15/09/2017 |
| 28 | An International Marketing Conference | CONFERENCES | Product Adaptation In International Marketing :Hype , Hope or Necessity | PRESENTER) | Great Lakes Institute Of Management ChennaiGreat Lakes Chennai | 22/12/2017 |
| 29 | Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018) | CONFERENCES | Product Adaptaion in International Market | PRESENTER) | JNU, New Delhi | 26/05/2018 |
| 30 | 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) | CONFERENCES | ) | Indian Institute of Sciences | 20/12/2018 | |
| 31 | Synthesize International Conference | CONFERENCES | Social Media Marketing Research: An Introductory Paper | PRESENTER) | 18/12/2018 | |
| 32 | Synthesize international conference | CONFERENCES | Influence of Co-Creation on Brand | PRESENTER) | 18/12/2018 | |
| 33 | AIMS International Conference on Management | CONFERENCES | Conceptualizing Brand Loyalty and Brand Equity | PRESENTER) | IMMS, Pune and AIMS internationalSymbiosis Institute of Management Pune | 03/01/2019 |
| 34 | NASMEI International conference(Smart Marketing in Digital Age) | CONFERENCES | Social Media Marketing :Conceptual paper | PRESENTER) | IIM IndoreIIM Indore | 26/07/2019 |
| 35 | Synthesize Internation conference | CONFERENCES | Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics | PRESENTER) | Bangalore | 13/12/2019 |
| 36 | Synthesize International Conference | CONFERENCES | Study on the impact of mobile app in online ticket reservation-South India | PRESENTER) | Bangalore | 11/12/2019 |
| 37 | Synthesize:International Conference | CONFERENCES | Online Brand Community :Conceptual Paper | PRESENTER) | Bangalore | 13/12/2019 |
| 38 | Synthesize International conference | CONFERENCES | Influence of Visual Indian Aesthetics on Consumer Perception | PRESENTER) | Bangalore | 13/12/2019 |
| 39 | Synthesize International Conference | CONFERENCES | The New Age of Celebrity Endorsements-Influencer Marketing | PRESENTER) | Bengaluru | 11/12/2019 |
| 40 | Synthesize international Conference | CONFERENCES | MODERATOR) | 13/12/2019 | ||
| 41 | Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics | CONFERENCES | Branding Amidst COVID 19 | PRESENTER) | FISAT Business SchoolOnline | 27/08/2020 |
| 42 | Transition 8th International Conference | CONFERENCES | PARTICIPANT) | Garden city universityOnline | 21/07/2020 | |
| 43 | Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics | CONFERENCES | "Pandemic and Financial Crises, its effect on Stock Markets " | PRESENTER) | FISAT Business SchoolOnline | 27/07/2020 |
| 44 | Advance Management and Technological Innovation:Impacting industries | Systematic Review of Online Review Helpfulness | PRESENTER) | Motilal Nehru National Institute of Technology,AllahabadOnline | 20/04/2021 | |
| 45 | National Conference on Industry 4.0: Innovation, Transformation & Business strategies, | CONFERENCES | Analyzing Online Customer Reviews: A Systematic Literature Review | PRESENTER) | Online | 07/04/2021 |
| 46 | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | CONFERENCES | Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle | PRESENTER) | Online | 06/08/2021 |
| 47 | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era? | CONFERENCES | A literature review on determinants of online purchase intention | PRESENTER) | online | 06/08/2021 |
| 48 | FISAT 21 | CONFERENCES | Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid | PRESENTER) | online , FISAT Business SchoolOnline | 29/07/2021 |
| 49 | 5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm. | CONFERENCES | PARTICIPANT) | Petra and christ universityOnline | 21/07/2022 | |
| 50 | Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement | CONFERENCES | Strengthening supply chain Management Through Technology | PRESENTER) | Department of management Rathinam college of Arts and ScienceCoimbatore | 14/09/2022 |
| 51 | International Conference on Sustainable Goals (ICSG 2022) | CONFERENCES | A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India | PRESENTER) | Indian Institute of Management Bodh GayaIndian Institute of Management Bodh Gaya | 16/09/2022 |
| 52 | International Conference on GREEN Leadership | CONFERENCES | Critical Analysis of India's Internal Migration policy during COVID-19 | PRESENTER) | DiSTDiST, Angamaly | 30/11/2022 |
| 53 | Ninth International Conference on Business Analytics and Intelligence | CONFERENCES | Using AI to Extract insights from Annual Corporate Reports | PRESENTER) | IIM BanagloreIIM Banagalore | 15/12/2022 |
| 54 | International Conference on Dynamic Business Environments | CONFERENCES | Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities | PRESENTER) | St Joseph's Institute of ManagementJIM | 09/01/2023 |
| 55 | 6th International Conference on "Emerging Technologies in Computer Engineering: | CONFERENCES | Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond | PRESENTER) | Swami Keshvanand Institute Of Technology, Management & Gramothan, JaipurJaipur | 03/02/2023 |
| 56 | International conference on contemporary issues in Management | CONFERENCES | Disruptive Strategies for supply chain Disruption | PRESENTER) | International School of Management ExcellenceBangalore | 24/02/2023 |
| 57 | FORE international Case Conference 2023 | CONFERENCES | Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry" | PRESENTER) | FORE School of ManagementNew Delhi | 02/06/2023 |
| 58 | Sustainable development: Challenges and strategies for Indian Economy and Business | CONFERENCES | A roadmap to net zero era: An approach with Artificial Intelligence tool | PRESENTER) | Academy of Higher LearningBanagalore | 28/08/2023 |
| 59 | International Finance and Accounting Conference IFAC 2023 | CONFERENCES | A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks | PRESENTER) | IIM Jammu and KashmirIIM Jammu and Kashmir | 08/09/2023 |
| 60 | "Diversity-Equity-Inclusion: Way forward for Sustainable Business & Management Practices | CONFERENCES | Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms" | PRESENTER) | REVA university BangaloreBangalore | 22/09/2023 |
| 61 | Interdisciplinary Engagement and Social Innovations in Business and Tourism | CONFERENCES | Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image | PRESENTER) | CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.Christ Banagalore | 05/10/2023 |
| 62 | Interdisciplinary Engagement and Social Innovations in Business and Tourism? | CONFERENCES | online Customer Feedback: A Comprehensive Review | PRESENTER) | CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.Bangalore | 05/10/2023 |
| 63 | International conference on emerging Global Business opportunities | CONFERENCES | Influence of an "Indian Aesthetics" VS "East Asian Aesthetics" | PRESENTER) | JIMSt Joseph's Institute of Management | 10/01/2024 |
| 64 | International conference Embracing Digital Tranformation in Business For sustainable Growth | CONFERENCES | Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels | PRESENTER) | Kristu Jayanti collegeBangalore | 29/01/2024 |
| 65 | Drishti-2024 | CONFERENCES | Exploring The influence of CSR on Competitive advantage & Societal Gains | PRESENTER) | Vivekananda College of Engineering TechnologyBangalore | 11/09/2024 |
| 66 | Eleventh International conference on analytics and Intelligence | CONFERENCES | PARTICIPANT) | IIM BanagaloreIIM Banagalore | 09/12/2024 | |
| 67 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Customer engagement in the Digital Age: The Role of Co-creation in fashion Branding | PRESENTER) | Christ University | 24/01/2025 |
| 68 | Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Adapting Brand -Building techniques from traditional Sports to esports: A pathway to fan Loyalty and Engagement | PRESENTER) | 24/01/2025 | |
| 69 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Workplace spirituality and inclusive leadership skills among employees in the private service organization | PRESENTER) | Christ University | 24/01/2025 |
| 70 | 4th International Marketing Conference (iMarC-IV) | CONFERENCES | Crafting Inclusive Brand Narratives in Fashion: Integrating Theory and Practice | PRESENTER) | IIM Shillong | 23/02/2025 |
| 71 | International Conference on Sustainable Goals(ICSG 2.0) | CONFERENCES | The Impact of corporate Social responsibility on competitive advantage and societal Benefit | PRESENTER) | IIM Bodh GayaIIM Bodh Gaya | 01/02/2025 |
| 72 | Teacher conference | CONFERENCES | Teacher conference | PARTICIPANT) | The institute of Company Secretaries of India | 20/08/2025 |
| 73 | Vimersha 2025:International Conference on Artificial Intelligence ,Humanity and Sustainable Fashion | CONFERENCES | Green Trends: Exploring the Power of Co-creation in Crafting Sustainable | PRESENTER) | Dayananda Sagar Business SchoolDayananda Sagar Business School, Bangalore | 12/09/2025 |
| 74 | International Conference SUSTAINABLE SYNERGIES | CONFERENCES | Consumer Perception and Behavioural Response to Sustainable Packaging in the Beverage Industry: An Integrated Framework with Empirical Validation and Case Study Analysis | PRESENTER) | CHRIST (Deemed to be University)Banaglore | 27/11/2025 |
| 75 | Confab 360 Degree | CONFERENCES | “Innovation For Impact: Digital and Mobile Technologies for Sustainable Business Management, Teaching & Learning, Environmental Protection, Healthcare, Tourism, and Engineering Applications” | PRESENTER) | Manipal Academy of Higher Education (MAHE), Dubai | 10/12/2025 |
| 76 | Sustainable Innovation in Business and Economics (SIBE 2026) | CONFERENCES | Building Green Loyalty: Leveraging Sustainability and Co-creation to Drive Customer Retention in the Fashion Industry | PRESENTER) | British University Vietnam (BUV) | 09/10/2026 |
| 77 | The 4th International Research Conference on Business and Economics (IRCBE 2026) | CONFERENCES | The Co-Creation Paradox of Ultra-Fast Fashion: Accelerating Demand While Intensifying Sustainability Backlash | PRESENTER) | organised by the Faculty of Economics and Business | 14/10/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Session Chair of Marketing Track | International Conference on Business Management & Information Systems | 22/11/2012 | Singapore institute of Management |
| 2 | Session Chair of Marketing Track | AIMS international Conferance of Management | 05/01/2015 | IIMK |
| 3 | Webinar on Social Media Marketing | Webinar on Social Media Marketing | 14/06/2020 | sunshine institute of management and technology |
| 4 | Webinar on Marketing Strategy for Corporate Post COVID 19 | Webinar on Marketing Strategy for Corporate Post COVID 19 | 29/06/2020 | CMS Institute of Management |
| 5 | Technical Session Chair | Online | 29/07/2021 | FISAT Business School |
| 6 | Sustainable development of Business strive for new Paradigm | 5th I-come international conference | 21/07/2022 | Petra and Christ University |
| 7 | Session chair | 22/03/2024 | ||
| 8 | Session Chair | 27/09/2024 | CMR University | |
| 9 | Emerging Trends & Challenges in Higher Education | fdp resource person | 16/12/2024 | Nargund College of Pharmacy |
| 10 | Conference session chair | 27/02/2026 | Jain University | |
| 11 | The 4th International Research Conference on Business and Economics | 14/10/2026 | organised by the Faculty of Economics and Business, Universitas Diponegoro |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Strengthening the Influence of Relationship Quality Attributes on Purchase Intention Through Co-Creation in Branding Using Social Media: Perception of Fashion Industry Consumers | POORNIMA NAIR | Christ University | SUPERVISOR | Ongoing | June 2022 |
| 2 | EXPLORING DETERMINANTS OF USER GENERATED CONTENT: A CONSUMER BEHAVIOR PERSPECTIVE | KAVITA RAWAT | Christ University | SUPERVISOR | Awarded | December 2023 |
| 3 | GAMIFYING BRAND ASSOCIATION: THE ROLE OF ESPORTS SPONSORSHIP IN DRIVING CONSUMER BEHAVIOUR AND BRAND LOYALTY | CHANDRU M C | Christ University | SUPERVISOR | Ongoing | August 2024 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Medical transfusion Bag mask | LAKSHMY PRIYA K, RASHMI RAI, SUNITA KUMAR | 08-Aug-2023 |
| 2 | Al-Powered Consumer Behaviour Prediction System for Dynamic Marketing Strategies | SUNITA KUMAR | 07-Jul-2025 |
| 3 | System for Dynamic key management in Ad Hoc network for preventing wormhole attack | SHIVI KHANNA, SUNITA KUMAR | 24-Jul-2025 |
| 4 | Digital Marketing Strategies: The Future of Branding | JIMMY THANKACHAN, SUNITA KUMAR | 11-Jun-2025 |
| 5 | ARTIFICIAL INTELLIGENCE-BASED FRAMEWORK FOR AUTOMATED EXTRACTION AND ANALYSIS OF CORPORATE ANNUAL REPORTS | KALYANI V, PRAVEEN BABU P, ROY MATHEW, SUNITA KUMAR | 16-Oct-2025 |
| 6 | A system for cross-platform brand loyalty aggregation and identity resolution via eventdriven in-game telemetry. | CHANDRU M C, SUNITA KUMAR | 04-Feb-2026 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | A study on consumer purchase intention and preference towards private label branding with reference to retail apparel | SUNITA KUMAR | Internal | |
| 2 | A Study on consumer perception regarding private label branding | SUNITA KUMAR | Internal | |
| 3 | Brand Building through Digital Media | SUNITA KUMAR | Internal | |
| 4 | From Folklore to strategic sustainability: Crafting a value-added course by linking Panchatantra, SDGs and Corporate Crisis Management | NABANITA GHOSH,SMITA KAVATEKAR,SUNITA KUMAR | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Advanced Level of Internet and Social Media Monitoring & Analysis. | Brand 24, | Participant | 18/09/2026 | |
| 2 | Advanced Structural Equation Modelling (PLS-SEM & CB-SEM) | Leksha Research Centre(OPC),Pvt, LTD, | Participant | 12/09/2026 | |
| 3 | Workshop on SEM Revision with Dr James Gaskin | Somaiya Vidyavihar University, Somaiya Vidyavihar University | Participant | 10/08/2026 | |
| 4 | Understanding and Visualizing Data with Python | online coursera , University of Michigan | Participant | 03/08/2026 | |
| 5 | APPLIED RESEARCH WORKSHOP | Christ university, | Participant | 15/07/2026 | |
| 6 | Faculty Development Programme | Human Resource Development Centre, | Participant | 07/05/2026 | |
| 7 | submission Success: what EMC Case Submission author know before hitting send | Emerald Publishing, Emerald Publishing | International | Participant | 13/08/2025 |
| 8 | Advancement in teaching methodology and Recent development | Nargund College of Pharmacy, Nargund College of Pharmacy | National | Invited Resource Person/Trainer | 16/12/2024 |
| 9 | Qualitative Research Method in Management | CMS Business School , | International | Participant | 13/05/2024 |
| 10 | Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches | Amity university, | International | Participant | 04/01/2024 |
| 11 | five day FDP "Structural Equation and Modelling through SPSS | Jain University, Jain university | International | Participant | 14/12/2020 |
| 12 | Emerging Application of SEM in Contemporary Research | CMS School of Business (Jain University), Jain university | National | Participant | 14/12/2020 |
| 13 | one week faculty Development on Data Analytical Tools | Jain University, | National | Participant | 27/05/2020 |
| 14 | Excel Skills for Business Essentials | Macuquarie University, Macuquarie University | International | Participant | 07/05/2020 |
| 15 | Brand Management: Aligning Business, Brand and Behaviour | by University of London & London Business School Coursera, | International | Participant | 01/05/2020 |
| 16 | Brand Identity and Strategy | by IE Business School Coursera, | International | Participant | 01/05/2020 |
| 17 | QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION) | Christ university School of Business Studies and Social Sciences, | Organiser & Participant | 21/05/2018 | |
| 18 | Case Based Teaching, Writing And Publication | Christ university, | Institutional | Participant | 11/10/2017 |
| 19 | APA workshop | Christ university, | Institutional | Participant | 29/08/2016 |
| 20 | Multivariate Analysis Using SPSS & AMOS | Department of Management Studies, Kongu Engineering College, Kongu Engineering College | International | Participant | 05/08/2016 |
| 21 | Design Thinking and Innovation | Titan Company, | National | Participant | 11/06/2016 |
| 22 | FDP | Academic Staff College, | Organiser & Participant | 23/05/2016 | |
| 23 | The art of case writing and teaching in the field of management | BMS College of Enginering, | Regional | Participant | 20/08/2015 |
| 24 | Out of the box thinking | CMS Business School, | Regional | Participant | 25/04/2015 |
| 25 | Marketing is dead !Long live Markeing | Jain University, Jain University | National | Participant | 21/01/2015 |
| 26 | Reflection and Foresight | Academic Staff College, | Organiser & Participant | 25/10/2014 | |
| 27 | Faculty Development Programme | Deanery of Commerce and Management , | Institutional | Participant | 01/10/2013 |
| 28 | SAP 01 | SAP, | Institutional | Participant | 05/08/2013 |
| 29 | Leadership Simulation Workshop | enParagigm knowledge Solution, | Regional | Participant | 18/03/2013 |
| 30 | Orientaion program on "Perspectives and Practices in Higher Education" | CU - Academic staff college, | Institutional | Participant | 09/10/2012 |
| 31 | Perspectives and Practices in Higher Education | Academic Staff College, | Institutional | Participant | 09/10/2012 |
| 32 | Business Research Techniques | Christ university, | Institutional | Participant | 19/03/2012 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Marketing certificate course form Coursera | 12 week online non credit course (Signature Track) | Penn University of Pennsylvania | 14 January 2014 |
| 2 | The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges | Five week online Certificate course in Critical Thinking in Global challenges | The University of Edinburgh | 28 February 2014 |
| 3 | COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA | Online 8 weeks course | UNIVERSITY OF VIRGINIA | 07 August 2014 |
| 4 | MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing | MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course | MT. SAN JACINTO COLLEGE'S | 11 August 2014 |
| 5 | Spss Basic Facilitators Certification | Spss Basic Facilitators Certification | Christ University | 01 October 2013 |
| 6 | COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA | Online 8 weeks course in Foundations of Business Strategy | UNIVERSITY OF VIRGINIA | 07 August 2014 |
| 7 | Spss Basic Facilitators Certification | Spss Basic Facilitators Certification | Christ University | 01 March 2014 |
| 8 | Advertising and Society | online 7 week certificate in Advertising and Society from Duke university | Duke University | 07 April 2015 |
| 9 | COURSERA ONLINE COURSE FROM DUKE UNIVERSITY | online course On Advertising and society from duke university | Duke University | 06 January 2015 |
| 10 | Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School | Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School | Copenhagen Business School | 04 February 2015 |
| 11 | Marketing in a Digital World | Online Coursera course in Marketing in a Digital World | University of Illinois at Urbana-Champaign | 15 August 2016 |
| 12 | Best paper award | Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur | 03 February 2023 | |
| 13 | Linear Regression for Business Statistics | Rice university (coursera) | 01 October 2025 | |
| 14 | Intro to Claude AI | Coursera | 07 October 2025 | |
| 15 | ChatGPT + Excel: Master Data, Make Decisions, Tell Stories | ChatGPT + Excel: Master Data, Make Decisions, Tell Stories | Vanderbilt University(Coursera) | 05 October 2025 |
| 16 | Artificial Intelligence for Marketing Professionals certificate from AMA | American Marketing Association | American Marketing Association | 19 August 2026 |
| 17 | 2nd Best Paper Award | The 4th International Research Conference on Business and Economics (IRCBE 2026) It was organised by the Faculty of Economics and Business, Universitas Diponegoro. The paper received the 2nd Best Paper Award Title The Co-Creation Paradox of Ultra-Fast Fashion: Accelerating Demand While Intensifying | by the Faculty of Economics and Business, Universitas Diponegoro. | 14 October 2026 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | VIJAYALAYA SRINIVAS T,,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR | Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees | |
| 2 | SUNITA KUMAR,,AISHWARYA N,PRAVEEN BABU P | AI Fundamentals | MOU_BASED |
| 3 | SUNITA KUMAR | AI Training | CORE_CONSULTANCY |
| 4 | LAKSHMY PRIYA K,,RASHMI RAI,SUNITA KUMAR | Classroom Management for pre university Teachers | RESEARCH_CONSULTANCY |
| 5 | SATHISH P,,AISHWARYA N,JOSHUA SELVAKUMAR J,LAKSHMYPRIYA K,RASHMI RAI,SUNITA KUMAR | Research Publication Development, Faculty Development Programs (FDPs), IQAC Documentation, and Leadership Training | MOU_BASED |