Dr SUNITA KUMAR
BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR
BEd, PGDBM, MA, MPhil, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India | Indian Journal of Marketing / 49 / 7 / - | 0973-8703 | 01-Jul-2019 |
| 2 | A Meta-Analysis on the Determinants of Online Product Reviews with Moderating Effect of Product Type | Academic Journal of Interdisciplinary Studies / 11 / 6 / 313 - 323 | 2281-3993 | 05-Nov-2022 |
| 3 | The Relevance of the Elaboration Likelihood Model (ELM) in the Consumer Buying Process in the Context of Persuasive Advertising | Media Literacy and Academic Research / 5 / 2 / - | 2585-9188 | 20-Dec-2022 |
| 4 | Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews | International Journal of Management and Sustainability / 12 / 1 / - | 2306-0662 | 01-Feb-2023 |
| 5 | Students? Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers | Prabandhan : Indian Journal of Management / 16 / 9 / 43 - 60 | 0975-2854 | 14-Sep-2023 |
| 6 | From the local to the global: the journey of Suguna Foods | Emerald Insight / 13 / 4 / 1 - 23 | 2045-0621 | 24-Nov-2023 |
| 7 | The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention | International Journal of Business and Emerging Markets / 16 / 1 / 89 - 106 | 1753-6227, 1753-6219 | 30-Nov-2023 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Business Models to Promote Technology, Culture, and Leadership in Post-COVID-19 Organizations | SUNITA KUMAR,ANUBHA SRIVASTAVA, DANIEL GNANARAJ S, NABANITA GHOSH,VINCENT S. FRANKLIN WESTERN GOVERNORS UNIVERSITY | 13: 9781668443583 | / |
| 2 | Confluence of Artificial Intelligence and Robotic Process Automation | SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,SHIV ONKAR DEEPAK KUMAR, SIDDHARTHA BHATTACHARYYA | 978-981-19-8296-5 | / |
| 3 | Handbook of Research on Blockchain Technology and the Digitalization of the Supply Chain | SUNITA KUMAR,SRIDHARAN A,ADEL ALOUI, THARWA NAJAR, YOUSRA NAJAR | 9781668474556 | / |
| 4 | Using Influencer Marketing as a Digital Business Strategy | SUNITA KUMAR,ELNIVAN SOUZA, SANDRINA TEIXEIRA,, SARA TEIXEIRA, ZAILA OLIVEIRA | 9798369305515| | / |
| 5 | Globalized Consumer Insights in the Digital Era | SUNITA KUMAR,PRAVEEN BABU P, ROY MATHEW,CEVAT SOYLEMEZ, FATIH SAHIN | 9798369338117 | / |
| 6 | Revolutionizing the Service Industry With OpenAI Models | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC | 9798369312391 | / |
| 7 | Global Trends in Governance and Policy Paradigms | SUNITA KUMAR,EMIL ALI, MAHANI HAMDAN, MUHAMMAD ANSHARI, NORAINIE AHMAD, SRIDHARAN A | 9798369317426 | / |
| 8 | Revolutionizing the Service Industry With OpenAI Models | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,MAHMUT DEMIR, ALI DALGIC, RINI MARY WILLIAM | 9798369312391 | / |
| 9 | Artificial Intelligence in Forecasting Tools and Techniques | SUNITA KUMAR,SHIV ONKAR DEEPAK KUMAR, SRIDHARAN A | 978-104005150-4, 978-103250615-9 | / |
| 10 | Global Perspectives on Social Media Influencers and Strategic Business Communication | SUNITA KUMAR | 979-836930913-1, 979-836930912-4 | / |
| 11 | Emerging Perspectives on Financial Well-Being | SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER | 979-836931751-8, 979-836931750-1 | / |
| 12 | Future of Customer Engagement Through Marketing Intelligence | LAKSHMY PRIYA K,RASHMI RAI, SHIKHA BHAGAT, SUNITA KUMAR,MUDITA SINHA, ARABINDA BHANDARI, SAMANT SHANT PRIY | 9798369323670 | / |
| 13 | Impact of Climate Change on Social and Mental Well-Being | SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,ANURADHA SATHIYASEELAN, DEBABRATA SAMANTA, DEEPAK KUMAR, MUSKAN GARG | 978-044323788-1, 978-044323789-8 | / |
| 14 | Emerging Perspectives on Financial Well-Being | SUNITA KUMAR,JIMMY THANKACHAN,SUNITA PANICKER | 979-836931751-8, 979-836931750-1 | / |
| 15 | Emerging Role of Blockchain in Generative AI for Healthcare Management | SUNITA KUMAR,NABANITA GHOSH, SHIVI KHANNA,PRONAYA BHATTACHARYA, HAIPENG LIU, PUSHAN KUMAR DU | 978-3-031-75770-9 | / |
| 16 | AI and Machine Learning Applications in Supply Chains and Marketing | PRAVEEN BABU P,KALYANI V, ROY MATHEW, SUNITA KUMAR,REASON MASENGU | 9798369367605 | / |
| 17 | Cross-Cultural Perspectives on Luxury Marketing | SUNITA KUMAR,JIMMY THANKACHAN, SREERAMAN NANDHI | / | |
| 18 | Building Power, Safety, and Trust in Virtual Communities | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,DINA DARWISH, SRIDHARAN A | 9798369338681 | / |
| 19 | Communications in Computer and Information Science | SHIVI KHANNA,NABANITA GHOSH, SUNITA KUMAR,ANISH GUPTA, MICHAEL HINCHEY, ZEEV ZALEVSKY | 1865-0937 | / |
| 20 | Encyclopedia of New Populism and Responses in the 21st Century | SUNITA KUMAR,POORNIMA NAIR | 978-981997802-1, 978-981997801-4 | / |
| 21 | Global Perspectives on Social Media Influencers and Strategic Business Communication | SUNITA KUMAR,POORNIMA NAIR | 979-836930913-1, 979-836930912-4 | / |
| 22 | Enhancing Safety, Security, and Service in Organizations: Communication, Leadership, and Performance | SUNITA KUMAR,JIMMY THANKACHAN,AKUMMEREN SANGLIR, KEITH WALKER | 979-833730484-7, 979-833730482-3 | / |
| 23 | Cross-Cultural Perspectives on Luxury Marketing | SUNITA KUMAR,JIMMY THANKACHAN, SREERAMAN NANDHI,ALTUğ OCAK, ARMAN HADI ABDUL MANAF, MIKE KARYPIDIS, NIKOLAOS SKLAVOUNOS, POORNIMA NAIR, VIJAYA KITTU MANDA | 9798369375358 | / |
| 24 | The Metaverse Dilemma: Challenges and Opportunities for Business and Society | SUNITA KUMAR,C.KRISHNAN, SRIDHARAN A | 978-1-83797-524-2 | / |
| 25 | Rural Futures Innovation, Resilience, and Sustainable Development | SUKANYA R,JOHN BENEDICT D, NABANITA GHOSH, SUNITA KUMAR | 9789815129939 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Global Business opportunities and challenges | CONFERENCES | Children Influence On Family Purchase Decision for High,low and child centric Products | PRESENTER) | PES institute of Technology ,BangaloreBangalore | 22/11/2012 |
| 2 | International conference on Business management and Information Systems | CONFERENCES | A Study On Children Influence On Family Purchase Decision | PRESENTER) | Singapore | 22/11/2012 |
| 3 | National Conference on Emerging Trends in Business | CONFERENCES | Impact Of Print Ads on The Youth | PRESENTER) | Bangalore | 28/01/2013 |
| 4 | National Conference on Emerging Trends in Business | CONFERENCES | The Role Of Mega Sports Events and Consumer Perception Towards Ambush Marketing | PRESENTER) | Bangalore | 28/01/2013 |
| 5 | Reviving Growth -Stratigies for India | CONFERENCES | A Study on the Customer Preference between Private labels and National Brand | PRESENTER) | Bangalore | 14/12/2012 |
| 6 | Some-Shodan 2012 | CONFERENCES | The Influence of eWOM on high value product purchase Decision | PRESENTER) | Bangalore | 09/03/2012 |
| 7 | Emerging Trend in Business | CONFERENCES | The Impact of Television Advertisement on Children | PRESENTER) | Christ University | 21/02/2012 |
| 8 | Emerging Trend in Business | CONFERENCES | Internal Client | PRESENTER) | Christ University | 07/03/2011 |
| 9 | Emerging Trend in Business | CONFERENCES | A working paper on the study of consumer value perceptions of using the Internet vis a vis the brick and mortar distribution model | PRESENTER) | Christ University | 12/12/2013 |
| 10 | AIMS International Conferance on Management | CONFERENCES | Effect of Neuromarketing on Advertising | PRESENTER) | IIM Kozhikode | 02/01/2015 |
| 11 | Emerging Trend in Business | CONFERENCES | Negative connotation used to portray women in advertisement across industries | PRESENTER) | Bangalore | 11/12/2014 |
| 12 | MABET 2015- Krishi Sanskriti | CONFERENCES | Influence of Technology on online shopping behaviour and brand loyalty | PRESENTER) | JNU New Delhi | 27/06/2015 |
| 13 | The Art of Case Writing and Case Teaching | CONFERENCES | PARTICIPANT) | IIMB | 08/09/2014 | |
| 14 | NASMEI Conferance- Great Lake Institute of Management | CONFERENCES | A study on cult branding with reference to Royal Enfield | PRESENTER) | Chennai | 26/12/2015 |
| 15 | Emerging Trend in Business | CONFERENCES | A study on customer preference & the scope of online Tailoring | PRESENTER) | Bangalore | 12/02/2016 |
| 16 | Emerging Trend in Business | CONFERENCES | Study on the Impact of Product Placement | PRESENTER) | Bangalore | 12/02/2016 |
| 17 | Innovative Research in Managemnt of MABET 2016 | CONFERENCES | Shock Advertising and its Impact on the younger Generation | PRESENTER) | JUN New Delhi | 03/07/2016 |
| 18 | International conference on Business Analytics and Intelligence 2016(ICBAI-2016) | CONFERENCES | Fraud Analytics: Fraud Detection of Tax Refund Using Advance Analytics in India | PRESENTER) | Indian Institue of Sciences(IISC)Bangalore | 19/12/2016 |
| 19 | inclusive Business Growth and Sustainable Development | CONFERENCES | innovation and Brand Building through Co creation | PRESENTER) | Kristu Jyanthi College | 22/02/2017 |
| 20 | cross Functional Diffusion | SYMPOSIUM | PARTICIPANT) | Oxford College of EngineeringBangalore | 24/04/2015 | |
| 21 | Emerging Trend in Business | CONFERENCES | Customer Relationship Engagement and Brand Awareness Through Customer Coo creation | PRESENTER) | 16/02/2017 | |
| 22 | Recent trends in Commerce, Managemnet, Engineering, Technology and Social Sciences | CONFERENCES | A Study on the impact of print advertisement on the youth population | PRESENTER) | Pune | 25/02/2013 |
| 23 | Outcome based competitive stratergies: Issues and chalenges | CONFERENCES | A study of Broekhuizen and Jager Model to address consumer value perceptions | PRESENTER) | PES Institute of TechnologyBangalore | 22/11/2013 |
| 24 | NASEMI | CONFERENCES | Scope of Online Tailoring in India | PRESENTER) | Great Lake Institute of ManagementChennai | 22/12/2016 |
| 25 | @017 IIM Indore NASMEI summer Marketing Conference | CONFERENCES | Consumer preference towards private label brand with special reference to retail apparel | PRESENTER) | IIM Indore and NASMEIIIM Indore | 27/07/2017 |
| 26 | @017 IIM Indore NASMEI summer Marketing Conferenc | CONFERENCES | Co-creation New Method of Building Brand Loyalty & Innovation | PRESENTER) | IIM Indore | 27/07/2017 |
| 27 | Convergence 2017 12th international conference | CONFERENCES | Consumer perception towards private label brand | PRESENTER) | IFIMIFIM Bangalore | 15/09/2017 |
| 28 | An International Marketing Conference | CONFERENCES | Product Adaptation In International Marketing :Hype , Hope or Necessity | PRESENTER) | Great Lakes Institute Of Management ChennaiGreat Lakes Chennai | 22/12/2017 |
| 29 | Innovation Research in Management of Accounting , Banking , Economics, Marketing ,Tourism, Business, Human Reseource,Law and Governance(IC-2018) | CONFERENCES | Product Adaptaion in International Market | PRESENTER) | JNU, New Delhi | 26/05/2018 |
| 30 | 6th International Conference on Business Analytics and Intelligence 2018 (ICBAI-2018) | CONFERENCES | ) | Indian Institute of Sciences | 20/12/2018 | |
| 31 | Synthesize International Conference | CONFERENCES | Social Media Marketing Research: An Introductory Paper | PRESENTER) | 18/12/2018 | |
| 32 | Synthesize international conference | CONFERENCES | Influence of Co-Creation on Brand | PRESENTER) | 18/12/2018 | |
| 33 | AIMS International Conference on Management | CONFERENCES | Conceptualizing Brand Loyalty and Brand Equity | PRESENTER) | IMMS, Pune and AIMS internationalSymbiosis Institute of Management Pune | 03/01/2019 |
| 34 | NASMEI International conference(Smart Marketing in Digital Age) | CONFERENCES | Social Media Marketing :Conceptual paper | PRESENTER) | IIM IndoreIIM Indore | 26/07/2019 |
| 35 | Synthesize Internation conference | CONFERENCES | Influence of Social media on the consumer behavior of Generation Z in relation to Consumer electronics | PRESENTER) | Bangalore | 13/12/2019 |
| 36 | Synthesize International Conference | CONFERENCES | Study on the impact of mobile app in online ticket reservation-South India | PRESENTER) | Bangalore | 11/12/2019 |
| 37 | Synthesize:International Conference | CONFERENCES | Online Brand Community :Conceptual Paper | PRESENTER) | Bangalore | 13/12/2019 |
| 38 | Synthesize International conference | CONFERENCES | Influence of Visual Indian Aesthetics on Consumer Perception | PRESENTER) | Bangalore | 13/12/2019 |
| 39 | Synthesize International Conference | CONFERENCES | The New Age of Celebrity Endorsements-Influencer Marketing | PRESENTER) | Bengaluru | 11/12/2019 |
| 40 | Synthesize international Conference | CONFERENCES | MODERATOR) | 13/12/2019 | ||
| 41 | Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics | CONFERENCES | Branding Amidst COVID 19 | PRESENTER) | FISAT Business SchoolOnline | 27/08/2020 |
| 42 | Transition 8th International Conference | CONFERENCES | PARTICIPANT) | Garden city universityOnline | 21/07/2020 | |
| 43 | Post Pandemic Business and Institutional Implication:An Exploration by corporate and Academics | CONFERENCES | "Pandemic and Financial Crises, its effect on Stock Markets " | PRESENTER) | FISAT Business SchoolOnline | 27/07/2020 |
| 44 | Advance Management and Technological Innovation:Impacting industries | Systematic Review of Online Review Helpfulness | PRESENTER) | Motilal Nehru National Institute of Technology,AllahabadOnline | 20/04/2021 | |
| 45 | National Conference on Industry 4.0: Innovation, Transformation & Business strategies, | CONFERENCES | Analyzing Online Customer Reviews: A Systematic Literature Review | PRESENTER) | Online | 07/04/2021 |
| 46 | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | CONFERENCES | Changes in consumer behaviour brought on by the pandemic-a study on 360 degree change in lifestyle | PRESENTER) | Online | 06/08/2021 |
| 47 | Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era? | CONFERENCES | A literature review on determinants of online purchase intention | PRESENTER) | online | 06/08/2021 |
| 48 | FISAT 21 | CONFERENCES | Rise Of Ott Platforms Concerning Customer Content Preference Pre And During Covid | PRESENTER) | online , FISAT Business SchoolOnline | 29/07/2021 |
| 49 | 5th i-CoME International Conference on Sustainable Development in Business: Striving for a New Paradigm. | CONFERENCES | PARTICIPANT) | Petra and christ universityOnline | 21/07/2022 | |
| 50 | Innovative Strategies for Aviation, Logistics and Supply chain Technologies,Business Model and Risk mangement | CONFERENCES | Strengthening supply chain Management Through Technology | PRESENTER) | Department of management Rathinam college of Arts and ScienceCoimbatore | 14/09/2022 |
| 51 | International Conference on Sustainable Goals (ICSG 2022) | CONFERENCES | A Study On The Pros And Cons Of Implementation Of Carbon Tax Price In India | PRESENTER) | Indian Institute of Management Bodh GayaIndian Institute of Management Bodh Gaya | 16/09/2022 |
| 52 | International Conference on GREEN Leadership | CONFERENCES | Critical Analysis of India's Internal Migration policy during COVID-19 | PRESENTER) | DiSTDiST, Angamaly | 30/11/2022 |
| 53 | Ninth International Conference on Business Analytics and Intelligence | CONFERENCES | Using AI to Extract insights from Annual Corporate Reports | PRESENTER) | IIM BanagloreIIM Banagalore | 15/12/2022 |
| 54 | International Conference on Dynamic Business Environments | CONFERENCES | Consumers' Acceptance of Luxury Fashion Retailing Through E-Commerce in Indian Metro Cities | PRESENTER) | St Joseph's Institute of ManagementJIM | 09/01/2023 |
| 55 | 6th International Conference on "Emerging Technologies in Computer Engineering: | CONFERENCES | Emerging Role of Blockchain on Healthcare Management in COVID-19 and Beyond | PRESENTER) | Swami Keshvanand Institute Of Technology, Management & Gramothan, JaipurJaipur | 03/02/2023 |
| 56 | International conference on contemporary issues in Management | CONFERENCES | Disruptive Strategies for supply chain Disruption | PRESENTER) | International School of Management ExcellenceBangalore | 24/02/2023 |
| 57 | FORE international Case Conference 2023 | CONFERENCES | Niche to Mass Marketing: Consumer Perceptions and Challenges Facing the Packaged Coconut Water Industry" | PRESENTER) | FORE School of ManagementNew Delhi | 02/06/2023 |
| 58 | Sustainable development: Challenges and strategies for Indian Economy and Business | CONFERENCES | A roadmap to net zero era: An approach with Artificial Intelligence tool | PRESENTER) | Academy of Higher LearningBanagalore | 28/08/2023 |
| 59 | International Finance and Accounting Conference IFAC 2023 | CONFERENCES | A study on the strategic role of Cost and Management Accountants in the ECL model of Indian Commercial Banks | PRESENTER) | IIM Jammu and KashmirIIM Jammu and Kashmir | 08/09/2023 |
| 60 | "Diversity-Equity-Inclusion: Way forward for Sustainable Business & Management Practices | CONFERENCES | Influence of Virtual Influencers on Purchasing Intention-Digitization Of Business and Entrepreneurship-Emotions, communication, and interactions in social media platforms" | PRESENTER) | REVA university BangaloreBangalore | 22/09/2023 |
| 61 | Interdisciplinary Engagement and Social Innovations in Business and Tourism | CONFERENCES | Exploring co-creation regret post-purchase regret in e-commerce.: Implication on Brand Image | PRESENTER) | CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.Christ Banagalore | 05/10/2023 |
| 62 | Interdisciplinary Engagement and Social Innovations in Business and Tourism? | CONFERENCES | online Customer Feedback: A Comprehensive Review | PRESENTER) | CHRIST Bannerghatta Road Campus, in Partnership with UNDIP University, Indonesia.Bangalore | 05/10/2023 |
| 63 | International conference on emerging Global Business opportunities | CONFERENCES | Influence of an "Indian Aesthetics" VS "East Asian Aesthetics" | PRESENTER) | JIMSt Joseph's Institute of Management | 10/01/2024 |
| 64 | International conference Embracing Digital Tranformation in Business For sustainable Growth | CONFERENCES | Text Mining Analysis of Consumer Durable Experience _ An Examination of Amazon Private Labels | PRESENTER) | Kristu Jayanti collegeBangalore | 29/01/2024 |
| 65 | Drishti-2024 | CONFERENCES | Exploring The influence of CSR on Competitive advantage & Societal Gains | PRESENTER) | Vivekananda College of Engineering TechnologyBangalore | 11/09/2024 |
| 66 | Eleventh International conference on analytics and Intelligence | CONFERENCES | PARTICIPANT) | IIM BanagaloreIIM Banagalore | 09/12/2024 | |
| 67 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Customer engagement in the Digital Age: The Role of Co-creation in fashion Branding | PRESENTER) | Christ University | 24/01/2025 |
| 68 | Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Adapting Brand -Building techniques from traditional Sports to esports: A pathway to fan Loyalty and Engagement | PRESENTER) | 24/01/2025 | |
| 69 | International Conference on Technology Disruption in Business and Tourism: Decisive Strategies | CONFERENCES | Workplace spirituality and inclusive leadership skills among employees in the private service organization | PRESENTER) | Christ University | 24/01/2025 |
| 70 | 4th International Marketing Conference (iMarC-IV) | CONFERENCES | Crafting Inclusive Brand Narratives in Fashion: Integrating Theory and Practice | PRESENTER) | IIM Shillong | 23/02/2025 |
| 71 | International Conference on Sustainable Goals(ICSG 2.0) | CONFERENCES | The Impact of corporate Social responsibility on competitive advantage and societal Benefit | PRESENTER) | IIM Bodh GayaIIM Bodh Gaya | 01/02/2025 |
| 72 | Teacher conference | CONFERENCES | Teacher conference | PARTICIPANT) | The institute of Company Secretaries of India | 20/08/2025 |
| 73 | Vimersha 2025:International Conference on Artificial Intelligence ,Humanity and Sustainable Fashion | CONFERENCES | Green Trends: Exploring the Power of Co-creation in Crafting Sustainable | PRESENTER) | Dayananda Sagar Business SchoolDayananda Sagar Business School, Bangalore | 12/09/2025 |
| 74 | International Conference SUSTAINABLE SYNERGIES | CONFERENCES | Consumer Perception and Behavioural Response to Sustainable Packaging in the Beverage Industry: An Integrated Framework with Empirical Validation and Case Study Analysis | PRESENTER) | CHRIST (Deemed to be University)Banaglore | 27/11/2025 |
| 75 | Confab 360 Degree | CONFERENCES | “Innovation For Impact: Digital and Mobile Technologies for Sustainable Business Management, Teaching & Learning, Environmental Protection, Healthcare, Tourism, and Engineering Applications” | PRESENTER) | Manipal Academy of Higher Education (MAHE), Dubai | 10/12/2025 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Session Chair of Marketing Track | International Conference on Business Management & Information Systems | 22/11/2012 | Singapore institute of Management |
| 2 | Session Chair of Marketing Track | AIMS international Conferance of Management | 05/01/2015 | IIMK |
| 3 | Webinar on Social Media Marketing | Webinar on Social Media Marketing | 14/06/2020 | sunshine institute of management and technology |
| 4 | Webinar on Marketing Strategy for Corporate Post COVID 19 | Webinar on Marketing Strategy for Corporate Post COVID 19 | 29/06/2020 | CMS Institute of Management |
| 5 | Technical Session Chair | Online | 29/07/2021 | FISAT Business School |
| 6 | Sustainable development of Business strive for new Paradigm | 5th I-come international conference | 21/07/2022 | Petra and Christ University |
| 7 | Session chair | 22/03/2024 | ||
| 8 | Session Chair | 27/09/2024 | CMR University | |
| 9 | Emerging Trends & Challenges in Higher Education | fdp resource person | 16/12/2024 | Nargund College of Pharmacy |
| 10 | Conference session chair | 27/02/2026 | Jain University |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Strengthening the Influence of Relationship Quality Attributes on Purchase Intention Through Co-Creation in Branding Using Social Media: Perception of Fashion Industry Consumers | POORNIMA NAIR | Christ University | SUPERVISOR | Ongoing | June 2022 |
| 2 | EXPLORING DETERMINANTS OF USER GENERATED CONTENT: A CONSUMER BEHAVIOR PERSPECTIVE | KAVITA RAWAT | Christ University | SUPERVISOR | Awarded | December 2023 |
| 3 | GAMIFYING BRAND ASSOCIATION: THE ROLE OF ESPORTS SPONSORSHIP IN DRIVING CONSUMER BEHAVIOUR AND BRAND LOYALTY | CHANDRU M C | Christ University | SUPERVISOR | Ongoing | August 2024 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Medical transfusion Bag mask | LAKSHMY PRIYA K, RASHMI RAI, SUNITA KUMAR | 08-Aug-2023 |
| 2 | Al-Powered Consumer Behaviour Prediction System for Dynamic Marketing Strategies | SUNITA KUMAR | 07-Jul-2025 |
| 3 | System for Dynamic key management in Ad Hoc network for preventing wormhole attack | SHIVI KHANNA, SUNITA KUMAR | 24-Jul-2025 |
| 4 | Digital Marketing Strategies: The Future of Branding | JIMMY THANKACHAN, SUNITA KUMAR | 11-Jun-2025 |
| 5 | ARTIFICIAL INTELLIGENCE-BASED FRAMEWORK FOR AUTOMATED EXTRACTION AND ANALYSIS OF CORPORATE ANNUAL REPORTS | KALYANI V, PRAVEEN BABU P, ROY MATHEW, SUNITA KUMAR | 16-Oct-2025 |
| 6 | A system for cross-platform brand loyalty aggregation and identity resolution via eventdriven in-game telemetry. | CHANDRU M C, SUNITA KUMAR | 04-Feb-2026 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | A study on consumer purchase intention and preference towards private label branding with reference to retail apparel | SUNITA KUMAR | Internal | |
| 2 | A Study on consumer perception regarding private label branding | SUNITA KUMAR | Internal | |
| 3 | Brand Building through Digital Media | SUNITA KUMAR | Internal | |
| 4 | From Folklore to strategic sustainability: Crafting a value-added course by linking Panchatantra, SDGs and Corporate Crisis Management | NABANITA GHOSH,SMITA KAVATEKAR,SUNITA KUMAR | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | submission Success: what EMC Case Submission author know before hitting send | Emerald Publishing, Emerald Publishing | International | Participant | 13/08/2025 |
| 2 | Advancement in teaching methodology and Recent development | Nargund College of Pharmacy, Nargund College of Pharmacy | National | Invited Resource Person/Trainer | 16/12/2024 |
| 3 | Qualitative Research Method in Management | CMS Business School , | International | Participant | 13/05/2024 |
| 4 | Fdp on Advanced research Methodologies:Qualitative and quantitaive approaches | Amity university, | International | Participant | 04/01/2024 |
| 5 | five day FDP "Structural Equation and Modelling through SPSS | Jain University, Jain university | International | Participant | 14/12/2020 |
| 6 | Emerging Application of SEM in Contemporary Research | CMS School of Business (Jain University), Jain university | National | Participant | 14/12/2020 |
| 7 | one week faculty Development on Data Analytical Tools | Jain University, | National | Participant | 27/05/2020 |
| 8 | Excel Skills for Business Essentials | Macuquarie University, Macuquarie University | International | Participant | 07/05/2020 |
| 9 | Brand Management: Aligning Business, Brand and Behaviour | by University of London & London Business School Coursera, | International | Participant | 01/05/2020 |
| 10 | Brand Identity and Strategy | by IE Business School Coursera, | International | Participant | 01/05/2020 |
| 11 | QIP(FRONTIER AREAS IN THE SUBJECT AND CURRICULUM UPDATION) | Christ university School of Business Studies and Social Sciences, | Organiser & Participant | 21/05/2018 | |
| 12 | Case Based Teaching, Writing And Publication | Christ university, | Institutional | Participant | 11/10/2017 |
| 13 | APA workshop | Christ university, | Institutional | Participant | 29/08/2016 |
| 14 | Multivariate Analysis Using SPSS & AMOS | Department of Management Studies, Kongu Engineering College, Kongu Engineering College | International | Participant | 05/08/2016 |
| 15 | Design Thinking and Innovation | Titan Company, | National | Participant | 11/06/2016 |
| 16 | FDP | Academic Staff College, | Organiser & Participant | 23/05/2016 | |
| 17 | The art of case writing and teaching in the field of management | BMS College of Enginering, | Regional | Participant | 20/08/2015 |
| 18 | Out of the box thinking | CMS Business School, | Regional | Participant | 25/04/2015 |
| 19 | Marketing is dead !Long live Markeing | Jain University, Jain University | National | Participant | 21/01/2015 |
| 20 | Reflection and Foresight | Academic Staff College, | Organiser & Participant | 25/10/2014 | |
| 21 | Faculty Development Programme | Deanery of Commerce and Management , | Institutional | Participant | 01/10/2013 |
| 22 | SAP 01 | SAP, | Institutional | Participant | 05/08/2013 |
| 23 | Leadership Simulation Workshop | enParagigm knowledge Solution, | Regional | Participant | 18/03/2013 |
| 24 | Orientaion program on "Perspectives and Practices in Higher Education" | CU - Academic staff college, | Institutional | Participant | 09/10/2012 |
| 25 | Perspectives and Practices in Higher Education | Academic Staff College, | Institutional | Participant | 09/10/2012 |
| 26 | Business Research Techniques | Christ university, | Institutional | Participant | 19/03/2012 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Marketing certificate course form Coursera | 12 week online non credit course (Signature Track) | Penn University of Pennsylvania | 14 January 2014 |
| 2 | The University of Edinburgh ,USA Certificate Critical Thinking in Global challenges | Five week online Certificate course in Critical Thinking in Global challenges | The University of Edinburgh | 28 February 2014 |
| 3 | COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA | Online 8 weeks course | UNIVERSITY OF VIRGINIA | 07 August 2014 |
| 4 | MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing | MT. SAN JACINTO COLLEGE'S ONLINE OFFERING OF online basic writing course | MT. SAN JACINTO COLLEGE'S | 11 August 2014 |
| 5 | Spss Basic Facilitators Certification | Spss Basic Facilitators Certification | Christ University | 01 October 2013 |
| 6 | COURSERA ONLINE COURSE UNIVERSITY OF VIRGINIA | Online 8 weeks course in Foundations of Business Strategy | UNIVERSITY OF VIRGINIA | 07 August 2014 |
| 7 | Spss Basic Facilitators Certification | Spss Basic Facilitators Certification | Christ University | 01 March 2014 |
| 8 | Advertising and Society | online 7 week certificate in Advertising and Society from Duke university | Duke University | 07 April 2015 |
| 9 | COURSERA ONLINE COURSE FROM DUKE UNIVERSITY | online course On Advertising and society from duke university | Duke University | 06 January 2015 |
| 10 | Coursera Online course in Introduction to Consumer Neuroscience & Neuromarketing from Copenhagen Business School | Coursera Online 6 week course in "An Introduction to Consumer Neuroscience & Neuromarketing" from Copenhagen Business School | Copenhagen Business School | 04 February 2015 |
| 11 | Marketing in a Digital World | Online Coursera course in Marketing in a Digital World | University of Illinois at Urbana-Champaign | 15 August 2016 |
| 12 | Best paper award | Swami Keshvanand Institute Of Technology, Management & Gramothan, Jaipur | 03 February 2023 | |
| 13 | Linear Regression for Business Statistics | Rice university (coursera) | 01 October 2025 | |
| 14 | Intro to Claude AI | Coursera | 07 October 2025 | |
| 15 | ChatGPT + Excel: Master Data, Make Decisions, Tell Stories | ChatGPT + Excel: Master Data, Make Decisions, Tell Stories | Vanderbilt University(Coursera) | 05 October 2025 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | VIJAYALAYA SRINIVAS T,,PRERANA SRIMAAL,RAJANI R,SREENATH K,SRIDHARAN A,SUNITA KUMAR | Graduate Engineers Training (GET) boot camp- nontechnical for 2 batches of TEPL employees | |
| 2 | SUNITA KUMAR,,AISHWARYA N,PRAVEEN BABU P | AI Fundamentals | MOU_BASED |
| 3 | SUNITA KUMAR | AI Training | CORE_CONSULTANCY |
| 4 | LAKSHMY PRIYA K,,RASHMI RAI,SUNITA KUMAR | Classroom Management for pre university Teachers | RESEARCH_CONSULTANCY |